Microplane
The Story Behind Microplane succes:
By now, cooking aficionados worldwide are familiar with the story:
A Canadian housewife commandeers one of her husband’s favorite woodworking tools and discovers it effortlessly produces the lightest, most wonderful orange zest she could have ever imagined. It’s 1994, her Armenian Orange cake is a huge success and her husband’s Microplane® rasp has morphed into a must-have kitchen grater. It seemed as if a star was born overnight, but it didn’t happen quite that fast, in fact, it took over thirty years. With just a few modifications, and a slight change in our marketing plan, an entire new product line of graters for home cooks and professional chefs was introduced. The response was extraordinary. Since that time, Microplane graters have distinguished themselves from other graters by using that signature chemical process to create ultra sharp cutting edges.Unlike stamped graters, they effortlessly cut through hard and soft foods without tearing or shredding.
